{"title":"NOVA – Textured Wispy Spike","description":"\u003cp\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eA bold, textured lash with defined wispy spikes for a lifted, eye-catching effect. Designed for those who love a modern, statement lash.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"nova-48-cluster-lash-box","title":"NOVA 48 Cluster Lash Box","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eNOVA – Textured Wispy Spike\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-start=\"3527\" data-end=\"3785\"\u003eThe ELOVA 48 Cluster Lash Box is designed for effortless lash styling, whether you’re creating a defined spiky lash look or a textured wispy finish. Compact, sleek and travel-friendly, the box keeps your lash clusters organised, protected and easy to access.\u003c\/p\u003e\n\u003cp data-start=\"3787\" data-end=\"3962\"\u003eInside, you’ll find 48 individual lash clusters in mixed lengths from 10mm to 16mm, giving you the freedom to build a bold lash map that suits your eye shape and desired look.\u003c\/p\u003e\n\u003cp data-start=\"3964\" data-end=\"3983\"\u003e\u003cstrong data-start=\"3964\" data-end=\"3983\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3985\" data-end=\"4312\"\u003eStyle: NOVA\u003cbr data-start=\"3996\" data-end=\"3999\"\u003eFinish: Textured Wispy Spike\u003cbr data-start=\"4027\" data-end=\"4030\"\u003eQuantity: 48 cluster lashes per box\u003cbr data-start=\"4065\" data-end=\"4068\"\u003eLengths: 10mm, 12mm, 14mm and 16mm\u003cbr data-start=\"4102\" data-end=\"4105\"\u003eBox: Compact, sleek and travel-friendly\u003cbr data-start=\"4144\" data-end=\"4147\"\u003eLook: Textured, wispy and defined\u003cbr data-start=\"4180\" data-end=\"4183\"\u003eBest for: Trend-led lash looks, night-out makeup, lifted eye looks and bold definition\u003cbr data-start=\"4269\" data-end=\"4272\"\u003eExtra: Cruelty-free and vegan-friendly\u003c\/p\u003e\n\u003cp data-start=\"4314\" data-end=\"4336\"\u003e\u003cstrong data-start=\"4314\" data-end=\"4336\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"4338\" data-end=\"4536\"\u003eNOVA is made for a more defined, textured lash look. The wispy spike finish adds dimension and separation, giving your lashes a lifted, styled effect that stands out while still feeling lightweight.\u003c\/p\u003e\n\u003cp data-start=\"4538\" data-end=\"4670\"\u003e\u003cstrong data-start=\"4538\" data-end=\"4550\"\u003ePro Tip:\u003c\/strong\u003e Use shorter lengths on the inner corner and longer lengths toward the outer edge for the most flattering lifted effect.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":58254444593497,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/2861\/5513\/files\/SmallboxNOVA_9738f4b1-d056-47d9-9998-416b444dd9b4.png?v=1781012894"},{"product_id":"nova-mixed-length-cluster-tray","title":"NOVA Mixed Length Cluster Tray","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eNOVA – Textured Wispy Spike\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-start=\"4624\" data-end=\"4920\"\u003eThe ELOVA Lash Cluster Tray is designed for effortless lash styling, whether you’re creating a defined spiky lash look or a textured wispy finish. With 12 rows of premium lash clusters in a reusable white tray with a clear protective lid, your lashes stay organised, protected and easy to access.\u003c\/p\u003e\n\u003cp data-start=\"4922\" data-end=\"5213\"\u003eInside, you’ll find multiple lengths from 8mm to 16mm, giving you the freedom to build a customised lash map that suits your eye shape and desired look. Each cluster is lightweight, soft and flexible, with a strong base for easy pickup and smooth application using the ELOVA Lash Applicator.\u003c\/p\u003e\n\u003cp data-start=\"5215\" data-end=\"5234\"\u003e\u003cstrong data-start=\"5215\" data-end=\"5234\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"5236\" data-end=\"5748\"\u003eStyle: NOVA\u003cbr data-start=\"5247\" data-end=\"5250\"\u003eFinish: Textured Wispy Spike\u003cbr data-start=\"5278\" data-end=\"5281\"\u003eQuantity: 12 rows of premium lash clusters per tray\u003cbr data-start=\"5332\" data-end=\"5335\"\u003eLengths: 8mm, 10mm, 12mm, 14mm and 16mm\u003cbr data-start=\"5374\" data-end=\"5377\"\u003eTray: Reusable white tray with clear protective lid\u003cbr data-start=\"5428\" data-end=\"5431\"\u003eApplication: Easy-to-pick-up clusters, perfect with the ELOVA Lash Applicator\u003cbr data-start=\"5508\" data-end=\"5511\"\u003eWear: Securely bonds with ELOVA Bond \u0026amp; Seal for long-lasting wear\u003cbr data-start=\"5580\" data-end=\"5583\"\u003eLook: Textured, wispy and defined\u003cbr data-start=\"5616\" data-end=\"5619\"\u003eBest for: Trend-led lash looks, night-out makeup, lifted eye looks and bold definition\u003cbr data-start=\"5705\" data-end=\"5708\"\u003eExtra: Cruelty-free and vegan-friendly\u003c\/p\u003e\n\u003cp data-start=\"5750\" data-end=\"5772\"\u003e\u003cstrong data-start=\"5750\" data-end=\"5772\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"5774\" data-end=\"5976\"\u003eNOVA gives you a more defined, textured lash look. The wispy spike finish adds dimension and separation, creating a lifted, styled effect that stands out while still feeling lightweight and comfortable.\u003c\/p\u003e\n\u003cp data-start=\"5978\" data-end=\"6110\"\u003e\u003cstrong data-start=\"5978\" data-end=\"5990\"\u003ePro Tip:\u003c\/strong\u003e Use shorter lengths on the inner corner and longer lengths toward the outer edge for the most flattering lifted effect.\u003c\/p\u003e\n\u003cp data-start=\"1164\" data-end=\"1186\"\u003e\u003cstrong data-start=\"1164\" data-end=\"1186\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1188\" data-end=\"1433\"\u003eHALO gives you soft, natural length with a clean, effortless finish. The mixed lengths make it easy to create a subtle lash map that enhances your eyes without looking heavy, while the lightweight clusters keep the look comfortable and wearable.\u003c\/p\u003e\n\u003cp data-start=\"1435\" data-end=\"1570\"\u003e\u003cstrong data-start=\"1435\" data-end=\"1447\"\u003ePro Tip:\u003c\/strong\u003e Use shorter lengths through the inner corner and centre, then add 14mm or 16mm to the outer edge for a soft lifted finish.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":58255602647385,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/2861\/5513\/files\/tray_NOVA_new.png?v=1781185871"},{"product_id":"nova-diy-cluster-lash-kit","title":"NOVA — DIY Cluster Lash Kit","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eNOVA – Textured Wispy Spike\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-start=\"4291\" data-end=\"4464\"\u003eCreate textured, defined lashes at home with the ELOVA London DIY Cluster Lash Kit — a complete all-in-one system for easy application, long-lasting wear and gentle removal.\u003c\/p\u003e\n\u003cp data-start=\"4466\" data-end=\"4679\"\u003ePresented in a sleek reusable box, the kit keeps your lash tray, Bond \u0026amp; Seal, remover and applicator organised, protected and ready to use. Simply replace your lashes or accessories with ELOVA refills when needed.\u003c\/p\u003e\n\u003cp data-start=\"4681\" data-end=\"5038\"\u003e\u003cstrong data-start=\"4681\" data-end=\"4700\"\u003eWhat’s Included\u003c\/strong\u003e\u003cbr data-start=\"4700\" data-end=\"4703\"\u003eLash Cluster Tray — 12 rows of soft, lightweight clusters in mixed lengths from 8mm to 16mm.\u003cbr data-start=\"4795\" data-end=\"4798\"\u003eBond \u0026amp; Seal — A 2-in-1 adhesive system to secure and lock clusters in place.\u003cbr data-start=\"4874\" data-end=\"4877\"\u003eLash Remover — A gentle oil-based remover for clean, comfortable removal.\u003cbr data-start=\"4950\" data-end=\"4953\"\u003eLash Applicator — Precision curved tweezers for easy placement and seamless blending.\u003c\/p\u003e\n\u003cp data-start=\"5040\" data-end=\"5282\"\u003e\u003cstrong data-start=\"5040\" data-end=\"5059\"\u003eProduct Details\u003c\/strong\u003e\u003cbr data-start=\"5059\" data-end=\"5062\"\u003eStyle: NOVA\u003cbr data-start=\"5073\" data-end=\"5076\"\u003eFinish: Textured wispy spike\u003cbr data-start=\"5104\" data-end=\"5107\"\u003eLengths: 8mm, 10mm, 12mm, 14mm and 16mm\u003cbr data-start=\"5146\" data-end=\"5149\"\u003eLook: Defined, textured and wispy\u003cbr data-start=\"5182\" data-end=\"5185\"\u003eBest for: Statement glam, nights out and bold lash looks\u003cbr data-start=\"5241\" data-end=\"5244\"\u003eExtra: Cruelty-free and vegan-friendly\u003c\/p\u003e\n\u003cp data-start=\"5284\" data-end=\"5622\"\u003e\u003cstrong data-start=\"5284\" data-end=\"5299\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-start=\"5299\" data-end=\"5302\"\u003eBond: Water, Acrylates Copolymer, Propylene Glycol, CI 77266\u003cbr data-start=\"5362\" data-end=\"5365\"\u003eSeal: Water, Acrylates\/Ethylhexyl Acrylate Copolymer, Propylene Glycol, Phenoxyethanol\/Ethylhexyl Glycerin, Caprylyl Glycol\/Ethylhexyl Glycerin\u003cbr data-start=\"5508\" data-end=\"5511\"\u003eRemover: Isopropyl Palmitate, Lauryl Myristate, Isododecane, Microcrystalline Wax, Phenoxyethanol, Geranium Oil\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":58256737304921,"sku":null,"price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/2861\/5513\/files\/bb_nova.png?v=1781047938"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/2861\/5513\/collections\/ELOVA7642.jpg?v=1781096589","url":"https:\/\/elovalondon.com\/collections\/nova-textured-wispy-spike.oembed","provider":"ELOVA London","version":"1.0","type":"link"}